Adolphus Bush launched in 1876 the Budweiser “Bohemian-style” pale lager which right away was a success. In 2008, reports the St. Louis Business Journal, a 50.9 percent share of the market for all beers sold within the United States has held by the Busch family corporation Anheuser-Busch. Anheuser-Busch sold most of its stock later that year. It was bought by InBev, the Belgian-Brazilian beer magnate. . Anheuser-Busch InBev plans to give away totally free beer on Sept 29 during National Happy Hour as Budweiser, reports St. Louis Today.
Advertising means giving out free Budweiser
Around 500,000 free Budweiser beer samples in 6- and 12-ounce sample sizes, based on local and state rules, will be given out by participating bars and restaurants. The business is intending to raise the market share between September 25 and October 3 with the “Grab some Buds” advertising campaign. The hope is to acquire it back to the 26 % it was in 1988 from the 9.3 % it is now. Evidently, drinkers ages 21 to 27 have not ever even picked up de Koning van Bieren meaning the marketing is mostly to drinkers in their mid-20s.
St. Louis Today reports a conversation with President Dave Peacock of Anheuser-Busch InBev. He says, “We want to close that gap.”
Find some good deep-fried beer in Texas
If you are of drinking age and happen for making it to the 2010 Texas State Fair, find Mark Zable. You can compliment your de Koning van Bieren of your choice with what he makes. Acquire some of his deep-fried beer. Salty pretzel dough pockets are filled with beer, then dunked in 375-degree oil for 20 seconds. The dough can be cooked enough after that time. Of course, the alcohol will not be burned off though. Zable is hoping he can patent the cooking process as, reports the London Telegraph, the public loves the treat.
Mark Zable uses a special beer. He uses Guinness. There isn’t any Koning van Bieren.
Additional reading
London Telegraph
telegraph.co.uk/foodanddrink/foodanddrinknews/7973944/Deep-fried-beer-invented-in-Texas.html
St. Louis Business Journal
bizjournals.com/stlouis/stories/2008/04/21/daily42.html
St. Louis Today
stltoday.com/business/article_a7801e6d-16b3-5ad7-ba55-08475f94a313.html
Wikipedia
en.wikipedia.org/wiki/Budweiser_(Anheuser-Busch)
What’s up with free beer?
youtube.com/watch?v=B1PaVo00U3c
